Livingston Designer Outlet bucks retail gloom as sales leap

Livingston Designer Outlet reported sales growth of 12 per cent for the final six-week Christmas trading period of 2019.

The mall crowned the final year of the decade with a 3 per cent growth in footfall and 10 per cent rise in sales, compared with the year before.

Bosses highlighted a bumper performance during Black Friday and the lead up to Christmas with the strongest growth seen in accessories and gifting (up 16 per cent, year-on-year), entertainment and technology (up 14 per cent), and menswear (up 13 per cent).

The refurbished centre welcomed several brands including Osprey London, Molton Brown and a pop-up gin shop by Eden Mill Distillery. It also hosted creative workshops such as floral wreath making and festive party styling, that helped create a “broader experience for guests”.

Karen Stewart, centre manager, said:

“To have achieved these results in a climate of overwhelming retail pressure is something we are of course thrilled to report and very proud of. We invested in the outlet at a crucial time and continued to attract premium retailers through our doors, demonstratively showing the demand for premium discount shopping is still there.”

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