A unique £20m repositioning project is now underway at Princes Quay in Hull, UK City of Culture 2017. This new vision is delivering the UK's first full price/outlet hybrid scheme.

In addition to the large scale remodelling work which is now well underway, the centre is seeing a number of additional improvements including new lighting, signage, wayfinding and enhanced mall finishes.

As well as the £20 million investment this project brings into Princes Quay, Hull City Council are currently investing a further £80 million into the City Centre to tie in with its status as European City of Culture 2017.

This includes £25 million of public realm works completed across the City Centre, together with the new 3,500 capacity music and events venue which is now under construction on land immediately adjoining Princes Quay and due to open in 2018.

In summary the repositioning of Princes Quay draws four key components together:

About Hull

2017 UK City of Culture

A total of £32m is being spent on delivering a 365 day programme of cultural celebration and Hull 2017 is the next major event in the nation’s cultural calendar with an anticipated 1 million extra visitors expected into the city.

Queen Victoria Square & Public Realm Works

Hull City Council are investing £75m in new projects including public realm works which are currently underway throughout the City. The illustration shows Queen Victoria Square directly opposite the main entrance to Princes Quay Shopping Centre.

Hull Venue

To celebrate the year of Culture Hull City Council are building Hull Venue which will include a 3,500 person arena and other conference facilities.

The Venue is being developed immediately next door to Princes Quay, which will have direct access for pedestrians from the arena to the Harbour Deck of the Shopping Centre.