Modern outlet shoppers fall into three categories:
Leisure Shoppers - those who combine shopping with a trip to the cinema or restaurant and with a successful Vue cinema and restaurants already on site, this attraction is set to serve the Outlet Deck well with extended dwell times and destination appeal.
Cherry Pickers - selective shoppers who visit a handful of outlet stores but have higher than average average transaction values. Again the catchment of Hull has a healthy distribution of these shoppers within its demographic.
Young Families & Value Seekers - these shoppers are drawn but the prospect of attractive pricing and savings out of necessity. A prime audience for the outlet deck, these shoppers are well represented across a range of age bands.