Whilst the scheme opened for trade in 2013, Multi-Realm’s involvement started in 2011, working with the developer and current owner Quintain to set up the management and operation of the centre as well as advising on tenant mix and leasing the scheme prior to opening.
The centre has quickly established itself as one of the leading outlets in the UK and Realm continue to drive the improvement in tenant mix as well as advising Quintain on other retail elements and development initiatives of the Wembley Estate.
Ringsted Outlet is a premium outlet village comprising 13,422 sq m and over two million annual visitors. Ringsted Outlet is located in the heart of Zealand, Denamark’s region with the highest consumption per household outside Copenhagen. Within a 70 km drive by car, the catchment area comprises a total area of 6,353 sq m with a population of 2,182,433.
A destination like no other, Resorts World Birmingham is home to 27 outlet shops, along with a range of fantastic places to eat and drink, from family favourites to spectacular rooftop dining, a Cineworld with IMAX, Vortex family arcade, Escape Hunt, the 4* Genting Hotel, a luxury Spa, a casino and conference venue.
Multi-Realm has managed this scheme since 1997 and worked under four different owners to deliver acquisition business plans and target returns.
In 2003 Multi-Realm carried out a £15m remodelling of the centre to reconfigure the space and change the layout from an underperforming line of single units to the attractive double sided mall environment with covered walkways that exist today. The investment in additional space, remodelling delivered new lettings and an instant uplift in sales densities.
A further investment in 2019 to refresh the branding, signage and wayfinding at the scheme and elevate the mall environment has added further appeal making this a highly regarded family shopping destination with an active events calendar and strong community links.
A large B&M Bargains and drivethrough Costa have added further amenity and reasons to visit to the location.